2. Source: NY Times, link
3. The Coca-Cola Company is introducing a series of pithy ads for the brand, and is increasing its campaign budget, to capitalize on the popularity of the drink, which is the fastest-growing brand in the country.
4. Pithy: adj., concise and forcefully expressive
5. The Marc Jacobs runway featured pithy ensembles, from feathered dresses to sequined shoes.